"Ce qui barre la route fait faire du chemin" (Jean de La Bruyère - 'Les Caractères')

vendredi 4 février 2011

McDonald's se civilise

Maître d’hôtel chez McDonald’s. C’est un emploi nouveau.

Enfin, j’exagère. En tous cas, des serveurs et des serveuses ont commencé à apporter les Big Mac (ou les Nuggets), les frites et le Coca aux clients, à leur place.

L’expérience du service à table a commencé dans une cinquantaine de succursales de la chaîne de restauration rapide en France. Le test est d’ores et déjà concluant et le système devrait être généralisé dans tous les McDo français d’ici à 2012.

Je suggère à Jean-Pierre Petit, le PDG de McDonald’s en France, d’aller encore plus loin. J’aimerais bien des nappes blanches (ou en vichy), des assiettes et des couverts. Le ketchup qui dégouline, c’est pénible. Et puis aussi des verres en verre. Les gobelets en carton, c’est déprimant.

Et pourquoi ne pas imaginer un service de réservation ? Allo, McDo, une table pour quatre à 20 h, s’il-vous-plait ! Ce serait chic.

L’ennui évidemment, c’est que McDo, ça risque de devenir snob.

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